John Varvatos is a well known American modern high fashion menswear designer and the founder of this company. John Varvatos founded this company in 2000 with the launch of his first clothing line. Now this brand embodies an entire lifestyle that includes bags, belts, eyewear, footwear, luxury skincare, limited edition watches and fragrances. The first fragrance of this company was released in 2004. John Varvatos fragrances were produced in partnership with perfumers Rodrigo Flores-Roux.and John Varvatos.